Rugby Union is the fastest growing major sport in the country, attracting more people than ever to enjoy a vibrant game as professional and amateur players, volunteers and supporters. But the expansion of rugby brings new challenges to the game and a need to sustain the standards that are its strengths. Two years ago the RFU put together a task group to run an extensive consultation exercise. The Core Values project is the first time a sport has set out to define its value system in formal terms. The evidence assessed included written and oral testimonies, focus groups and an online survey. They identified Teamwork, Respect, Enjoyment, Discipline and Sportsmanship as the Core Values that underpin rugby union and recommended that their place at the heart of the game be vigorously promoted. "These five values are what brought us into the sport and what keep us part of it, they are what rugby union has to offer and go way beyond the pitch and the clubhouse," said RFU President John Owen. Now the RFU is working to promote the Core Values through the 'This is Rugby' campaign to everyone involved in rugby from the England team to the grassroots game. The 'This is Rugby' Core Values:   Teamwork is essential to our sport. We play selflessly: working for the team, not for ourselves alone, both on and off the field. We speak out if our team or sport is threatened by inappropriate words or actions. We take pride in our team, rely on one another and understand that each player has a part to play. We welcome all new team members and include all because working as a team enriches our lives. Respect forms the basis of our sport. We hold in high esteem our sport, its values and traditions and earn the respect of others by the way we behave. We respect our match officials and accept their decisions. We respect opposition players and supporters. We value our coaches and those who run our clubs, and treat clubhouses with consideration.       Enjoyment is the reason we play and support rugby union. We encourage players to enjoy training and playing. We use our sport to adopt a healthy lifestyle and build life skills. We safeguard our young players and help them have fun. We enjoy being part of a team and part of the rugby family because it enhances confidence and self esteem.       Discipline Strong discipline underpins our sport. We ensure that our sport is one of controlled physical endeavour and that we are honest and fair. We obey the 'laws of the game' which ensure an inclusive and exciting global game. We support our disciplinary system, which protects our sport and upholds its values. We observe the sport's laws and regulations and report serious breaches. Sportsmanship is the foundation rugby union is built upon. We uphold the rugby tradition of camaraderie with team-mates and opposition. We observe fair play both on and off the pitch and are generous in victory and dignified in defeat. We play to win but not at all costs and recognise both endeavour and achievement. We ensure that the wellbeing and development of individual players is central to all rugby activity. Please visit the RFU site for more information and also to watch the promotional video clip

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